Copywriting: your (slightly) secret weapon

A professional freelance copywriter won’t impress your customers with fancy words. And we won’t make your sales skyrocket with stunning – but untrue – claims.

We can’t resist the odd pun, but only if it helps you reach your goal. Which could be more sales, shares, or email addresses in your digital black book.

Successful copy takes considerable time to craft. And in business, time is in short supply.

It also takes skill. Anyone can throw some words together, but they’re just decoration if they don’t persuade customers to take action.

When done properly, copywriting is your secret weapon. It can make your customers notice you and click ‘buy’ before your competitors get a look in.

As a trained freelance copywriter, I can help if:

  • your website isn’t attracting your ideal customers
  • potential customers aren’t becoming actual customers
  • you are ready to communicate a more professional image
  • you have no time

I sculpt the words just so, so that your ideal customers find you, love you, and buy from you.

Search Engine Optimisation (SEO) website copywriting

Beautiful product images may paint a thousand words, but they don’t help Google – or potential paying customers – find you. While 100% guarantees are impossible, SEO-friendly copy that Google and your customers love seriously bolsters your chances.

I can help you with:

  • Website copywriting that makes customers hang around
  • Metadata that entices clicks, no costly ads needed
  • Product descriptions that pop against cluttered selling platforms

My Packages

Web page copy: 1 page

One page of keyword-optimised content for your website. This and all web page copy includes the lovely stuff that attracts more search engine results to your page: page titles, meta descriptions (to entice all-important Google clicks) and internal links.

About Me page copy

One page of keyword-optimised content for your About Me page that tells your story in a way that connects with your target customer. Optimised for search and includes page titles, meta descriptions and internal links.

Web page copy: 5 pages

Keyword-optimised content for five pages of your choice on your website. This could include a home page and/or sales page, about page, services page(s), FAQ, contact, testimonials. This and all web page copy includes the lovely stuff that attracts more search engine results to your page: page titles, meta descriptions and internal links.

Keywords research report

Report containing research into the most achievable and targeted keywords for your site based on Google AdWords results. Report includes review of difficulty and traffic for up to 30 keywords, a list of 10 long-tail keywords for future blog articles, and a 30-minute call to take you through it.

Product listing: Up to 200 words

A product listing for third-party selling websites that fully complies with the listing guidelines and is optimised for search. Each product listing includes meta tags and 2 suggested titles.

Press release: Up to 1000 words

A powerful press release based on your brief that intrigues news outlets. Optimised for search, it can also be used on your website to pull in more traffic. Includes 3 subject line suggestions, spokesperson quote, and royalty-free image suggestions.

Award entry: Up to 500 words

A persuasive and compelling award entry that fully complies with the entry guidelines. Includes spokesperson quote, royalty-free image suggestions, and a 30-minute call.

Directory listing: Up to 400 words

A directory listing for advertising your company on a third-party website that fully complies with the listing guidelines and stands out from the competitors. Also includes meta tags if applicable.

Need another copywriting service or a package that combines a little bit of this and a little bit of that? Just ask!

Written your own copy and need some professional pruning? Check out my proofreading/editing services.