When was the last time you Googled something?
Chances are you stumbled across a blogpost or content that led you to a new service, product or company you had never heard of before.
If the content resonated with you, you may have bought something. Or signed up to the newsletter.
This is the beauty of content. Blogposts are not only designed for immediate consumption. They stick around as long as you want, and have the power to bring in new customers over and over again.
Content gives you an extra angle to connect with clients, tell your story, and demonstrate exactly how you solve their problems.
And blogging has changed. No longer is it about amassing hundreds of followers who pounce on your every post and devour them like a lion.
With ‘evergreen’ content, you can constantly provide relevant information. You can even use blogging to connect with customers at different stages of their journey – from awareness, to desire, to purchase.
But beware, blogging is one of those tasks that slips further and further down the to-do list. You start off excited, forcing yourself to contain the ideas that pop out of your head onto the paper. And then your enthusiasm slowly dies.
What’s more, often the deadline is self-imposed, so soon you find weeks and months slipping by without hitting ‘publish’.
While you take a creative break (of sorts), your competitors might be creeping further up Google, while you slip further down due to inactivity.
Not sure how to get started with your blog?
A blog needs a strategy to help you reach your business goals. After all, how are you going to get from A to B?
Before you put finger to keyboard you need to make sure you know who you’re targeting, what you want to communicate, and what you want the reader (and you) to get out of your content.
Struggling with ideas for your blog?
To blog successfully, you need to do a lot of work before you can even think about typing. You need to identify topics your customers are interested in and long-tail keywords. You may even need to create a different strategy to reach readers at different stages of their journey.
Perhaps you enjoy the writing itself, but just don’t have the time to dream up potential ideas. Or you don’t really know how to start.
That’s where I can help. Let me do the groundwork for you, then take over for the fun, creative part.
Fizzing with ideas like a shaken bottle of champagne but no time (or desire) to write?
Perhaps you’re on the other end of the scale. You have so many ideas you can’t get them down fast enough onto paper (or your phone). Sound familiar?
Let me distil your best ideas into a series of blogposts – in an SEO-friendly way, naturally.
My content writing services
From scratch: blog post copywriting
Researching and writing blog articles for your website based on a basic brief from you. Includes on-page SEO, headline and royalty-free image suggestions, and social media snippets. Packages also available.
Guest blog post copywriting
Researching and writing blog articles for a third party website that fully comply with the site’s guidelines. Includes on-page SEO, headline and royalty-free image suggestions, and social media snippets.
Brainstorm: 10 blogpost suggestions with research
Researching a selection of 10 relevant ideas for your blog, with suggested short-tail and long-tail keywords to target when you write your post. Research includes links to relevant websites or blogposts so all you need to do is write.
Implementation: blogpost based on your draft
Writing blog articles for your website based on a draft or bullet points from you. Includes on-page SEO, headline and royalty-free image suggestions, and social media snippets. Packages also available.