This post is for Italian businesses that want an insight into British consumers and what we really love about Italy and Italian products to help you understand how to best market to us. The British love affair with Italy goes back centuries. Back in the 17th century, the young and beautiful rich would embark on… Continue reading What do us Brits love about Italy and Italian products?
In my work as an Italian to English translator, I often end up on Italian websites with an English and Italian version. Sometimes the English version is a wonderful read and really does justice to the Made in Italy brand. However, more often than not, it’s just a direct literal translation of the Italian website.… Continue reading Beware these common Italian to English website translation ‘errors’
You’ve translated (or got someone to translate) your website into English. It’s an exciting step – you're now able to take your products or services to a whole new set of people. Not only native speakers of English, residing in the UK, USA, or Australia, but also the vast number of second-language English speakers all… Continue reading Wanted: more English-speaking customers. 7 ways to make this happen
There can be a dizzying array of choice when it comes to getting a pair of professional eyes to look at your work. From proofreading to editing. From non-native English editing to bilingual proofreading. These are all slightly different services, and it can be difficult to know straight off what most suits your needs. The… Continue reading I’ve written something and need to get it publication-ready. Do I need proofreading or editing?
For years, social media has been an integral part of the marketing mix. It’s a quick way for brands and businesses to connect with customers both existing and potential. If done correctly, it can help move potential customers through the marketing funnel, from awareness to consideration to conversion. If you operate in more than one… Continue reading 6 questions to ask before you translate your social media posts
Once you realise you need a professional translation, the first question on your mind is likely to be: ‘how much does translation cost?’ Professional translators rarely publish their rates online, so it can be surprisingly difficult to work out how much a translation just looking at their website. Sometimes we just want to consider our… Continue reading How much does translation cost?
Why use a native translator? If you are expanding outside your home market then you are likely starting to think about translating your marketing copy and material. If this is all new to you, then you may be surprised by the golden rule of the translation profession: professional translators only translate into their native language… Continue reading Expanding outside your home market? Make sure you’re aware of translation’s golden rule