2018 was the year the mainstream woke up to the sheer scale of the damage we have wreaked on our planet. As more people became aware of the issues, no longer did bar staff look at you strangely when you refused a straw, a plastic bag, or wanted to use a reusable cup. Indeed: ‘single-use’… Continue reading Empowering ethical campaigns of 2018
This is the second part of a two-part series on how ethical brands can outsource business tasks to professional services who share similar values such as fair pay, sustainability, transparency, and honesty. Take a look at part one here, where I explore how ethical brands can outsource to web designers, virtual assistants, and printing services. The advantages of working with an ‘ethical’… Continue reading Ethical professional services for ethical businesses part 2: Branding, Marketing & Copy
It’s a cliché alright, but when you start a business from scratch, you inevitably wear many hats. And not just the hat you set out to wear – that of a craftsperson, a social entrepreneur, or a marketer. On top of that, you also get the accountant’s fez and the admin assistant’s fedora added to… Continue reading Ethical outsourcing for ethical brands part 1: technical wizardry, admin-busters & logistics marvels
Us freelancers could be forgiven for thinking we’re off the hook. Our business model – usually providing services and consultancy from our laptops - typically doesn’t involve production or even many materials. So it's easy to think that the way we work is eco-friendly or zero waste by default. But over the last few months… Continue reading Zero waste freelancing – why, what and how?
Which words or phrases do you use to communicate that your product is eco-friendly, ethical, or sustainable? See, I couldn’t pick just one word to use in that sentence – I had to use all three. And therein lies a problem. It may seem like a trivial matter. A matter of preference perhaps. But there’s… Continue reading Landing the jackpot: choosing SEO keywords for your ethical brand
When selling ethical products online, it can be easy to jump straight into describing the sustainable materials they are made from, the low-impact processes used, or the fair practices you support. These are all fabulous features which make your product ethical, unique and perfect for the right kind of customer. But stopping there is a… Continue reading How can sustainable brands craft more effective product descriptions? My tip for nailing features and benefits