Copywriting, Translation

The importance of a good copy edit – even when you write for a living

It can be easy to underestimate the power of a good copy edit. Especially when you write for a living. When working with direct clients, I usually include the option to include proofreading and/or editing. However, I break the price down so the client can see the cost, and make a decision whether they want… Continue reading The importance of a good copy edit – even when you write for a living

Copywriting, Translation

What do British customers love about Italy and Italian products? (and what are we less impressed about?)

This post is for Italian businesses that want an insight into British consumers and what we really love about Italy and Italian products to help you understand how to best market to us. The British love affair with Italy goes back centuries. Back in the 17th century, the young and beautiful rich would embark on… Continue reading What do British customers love about Italy and Italian products? (and what are we less impressed about?)

Copywriting

Marketing your ethical brand? Yes, you can use these classic psychological ‘tricks’

Several years ago, I tried to set up a small, products-based business. I got my website ready, took some nice, if not overly stunning photos, and excitedly scheduled some tweets for launch day. My tweets were quite simple, announcing the business launch and asking my audience to go check it out. I told my friends… Continue reading Marketing your ethical brand? Yes, you can use these classic psychological ‘tricks’

Copywriting, Translation

Wanted: more English-speaking customers. 7 ways to make this happen

Leggi in italiano. You’ve translated (or got someone to translate) your website into English. It’s an exciting step – you're now able to take your products or services to a whole new set of people. Not only native speakers of English, residing in the UK, USA, or Australia, but also the vast number of second-language… Continue reading Wanted: more English-speaking customers. 7 ways to make this happen

Copywriting, Ethical Brands

Ethical professional services for ethical businesses part 2: Branding, Marketing & Copy 

This is the second part of a two-part series on how ethical brands can outsource business tasks to professional services who share similar values such as fair pay, sustainability, transparency, and honesty. Take a look at part one here, where I explore how ethical brands can outsource to web designers, virtual assistants, and printing services.   The advantages of working with an ‘ethical’… Continue reading Ethical professional services for ethical businesses part 2: Branding, Marketing & Copy 

Copywriting, Translation

I’ve written something and need to get it publication-ready. Do I need proofreading or editing?

There can be a dizzying array of choice when it comes to getting a pair of professional eyes to look at your work. From proofreading to editing. From non-native English editing to bilingual proofreading. These are all slightly different services, and it can be difficult to know straight off what most suits your needs. The… Continue reading I’ve written something and need to get it publication-ready. Do I need proofreading or editing?

Copywriting

Foreign accents in copywriting: could they help communicate your brand’s USP?

When expanding outside your home market, there are a lot of decisions to be made. Not least, how to market your brand in a completely new market, with different cultural references, or a completely different language. What I’m going to explore today is how you can capitalise on the origin of your brand when marketing… Continue reading Foreign accents in copywriting: could they help communicate your brand’s USP?

Copywriting, Ethical Brands

Landing the jackpot: choosing SEO keywords for your ethical brand

Which words or phrases do you use to communicate that your product is eco-friendly, ethical, or sustainable? See, I couldn’t pick just one word to use in that sentence – I had to use all three. And therein lies a problem. It may seem like a trivial matter. A matter of preference perhaps. But there’s… Continue reading Landing the jackpot: choosing SEO keywords for your ethical brand