It’s a cliché alright, but when you start a business from scratch, you inevitably wear many hats. And not just the hat you set out to wear – that of a craftsperson, a social entrepreneur, or a marketer. On top of that, you also get the accountant’s fez and the admin assistant’s fedora added to… Continue reading Ethical outsourcing for ethical brands part 1: technical wizardry, admin-busters & logistics marvels
What is an About Me page? The About Me is often the most visited page on your website. People want to know about people, who they’re buying from, what makes them tick, and what drives them. It is also one of the most notoriously hard pages to write on your website. I’ve even heard about… Continue reading How to quickly improve your About Me page
There can be a dizzying array of choice when it comes to getting a pair of professional eyes to look at your work. From proofreading to editing. From non-native English editing to bilingual proofreading. These are all slightly different services, and it can be difficult to know straight off what most suits your needs. The… Continue reading I’ve written something and need to get it publication-ready. Do I need proofreading or editing?
For years, social media has been an integral part of the marketing mix. It’s a quick way for brands and businesses to connect with customers both existing and potential. If done correctly, it can help move potential customers through the marketing funnel, from awareness to consideration to conversion. If you operate in more than one… Continue reading 6 questions to ask before you translate your social media posts
Us freelancers could be forgiven for thinking we’re off the hook. Our business model – usually providing services and consultancy from our laptops - typically doesn’t involve production or even many materials. So it's easy to think that the way we work is eco-friendly or zero waste by default. But over the last few months… Continue reading Zero waste freelancing – why, what and how?
When expanding outside your home market, there are a lot of decisions to be made. Not least, how to market your brand in a completely new market, with different cultural references, or a completely different language. What I’m going to explore today is how you can capitalise on the origin of your brand when marketing… Continue reading Foreign accents in copywriting: could they help communicate your brand’s USP?
Once you realise you need a professional translation, the first question on your mind is likely to be: ‘how much does translation cost?’ Professional translators rarely publish their rates online, so it can be surprisingly difficult to work out how much a translation just looking at their website. Sometimes we just want to consider our… Continue reading How much does translation cost?
Which words or phrases do you use to communicate that your product is eco-friendly, ethical, or sustainable? See, I couldn’t pick just one word to use in that sentence – I had to use all three. And therein lies a problem. It may seem like a trivial matter. A matter of preference perhaps. But there’s… Continue reading Landing the jackpot: choosing SEO keywords for your ethical brand
When selling ethical products online, it can be easy to jump straight into describing the sustainable materials they are made from, the low-impact processes used, or the fair practices you support. These are all fabulous features which make your product ethical, unique and perfect for the right kind of customer. But stopping there is a… Continue reading How can sustainable brands craft more effective product descriptions? My tip for nailing features and benefits
How can a content writer help you get clear on your brand personality? When running a business, the importance of blogging is a constant soundtrack in the background. And for good reason - maintaining a useful and frequently updated blog is great for improving SEO ranking, building your reputation, and connecting with customers. But blogging… Continue reading Maintaining brand personality when working with a freelance writer