This post is for Italian businesses that want an insight into British consumers and what we really love about Italy and Italian products to help you understand how to best market to us. The British love affair with Italy goes back centuries. Back in the 17th century, the young and beautiful rich would embark on… Continue reading What do us Brits love about Italy and Italian products?
e Several years ago, I tried to set up a small, products-based business. I got my website ready, took some nice, if not overly stunning photos, and excitedly scheduled some tweets for launch day. My tweets were quite simple, announcing the business launch and asking my audience to go check it out. I told my… Continue reading Marketing your ethical brand? Yes, you can use these classic psychological ‘tricks’
In my work as an Italian to English translator, I often end up on Italian websites with an English and Italian version. Sometimes the English version is a wonderful read and really does justice to the Made in Italy brand. However, more often than not, it’s just a direct literal translation of the Italian website.… Continue reading Beware these common Italian to English website translation ‘errors’
2018 was the year the mainstream woke up to the sheer scale of the damage we have wreaked on our planet. As more people became aware of the issues, no longer did bar staff look at you strangely when you refused a straw, a plastic bag, or wanted to use a reusable cup. Indeed: ‘single-use’… Continue reading Empowering ethical campaigns of 2018
You’ve translated (or got someone to translate) your website into English. It’s an exciting step – you're now able to take your products or services to a whole new set of people. Not only native speakers of English, residing in the UK, USA, or Australia, but also the vast number of second-language English speakers all… Continue reading Wanted: more English-speaking customers. 7 ways to make this happen
This is the second part of a two-part series on how ethical brands can outsource business tasks to professional services who share similar values such as fair pay, sustainability, transparency, and honesty. Take a look at part one here, where I explore how ethical brands can outsource to web designers, virtual assistants, and printing services. The advantages of working with an ‘ethical’… Continue reading Ethical professional services for ethical businesses part 2: Branding, Marketing & Copy
It’s a cliché alright, but when you start a business from scratch, you inevitably wear many hats. And not just the hat you set out to wear – that of a craftsperson, a social entrepreneur, or a marketer. On top of that, you also get the accountant’s fez and the admin assistant’s fedora added to… Continue reading Ethical outsourcing for ethical brands part 1: technical wizardry, admin-busters & logistics marvels
What is an About Me page? The About Me is often the most visited page on your website. People want to know about people, who they’re buying from, what makes them tick, and what drives them. It is also one of the most notoriously hard pages to write on your website. I’ve even heard about… Continue reading How to quickly improve your About Me page
There can be a dizzying array of choice when it comes to getting a pair of professional eyes to look at your work. From proofreading to editing. From non-native English editing to bilingual proofreading. These are all slightly different services, and it can be difficult to know straight off what most suits your needs. The… Continue reading I’ve written something and need to get it publication-ready. Do I need proofreading or editing?
For years, social media has been an integral part of the marketing mix. It’s a quick way for brands and businesses to connect with customers both existing and potential. If done correctly, it can help move potential customers through the marketing funnel, from awareness to consideration to conversion. If you operate in more than one… Continue reading 6 questions to ask before you translate your social media posts