Blog

Ethical Brands

Ethical outsourcing for ethical brands part 1: technical wizardry, admin-busters & logistics marvels

ethical outsourcing for ethical brands

It’s a cliché alright, but when you start a business from scratch, you inevitably wear many hats. And not just the hat you set out to wear – that of a craftsperson, a social entrepreneur, or a marketer. On top of that, you also get the accountant’s Continue reading “Ethical outsourcing for ethical brands part 1: technical wizardry, admin-busters & logistics marvels”

Uncategorized

Foreign accents in copywriting: could they help communicate your brand’s USP?

Foreign accents in copywriting

When expanding outside your home market, there are a lot of decisions to be made. Not least, how to market your brand in a completely new market, with different cultural references, or a completely different language.

What I’m going to explore today is how you can capitalise on Continue reading “Foreign accents in copywriting: could they help communicate your brand’s USP?”

Copywriting, Ethical Brands

Green, environmentally-friendly, reusable, sustainable, eco-friendly? Choosing the right SEO keyword for your ethical brand

Choosing the right SEO keyword for your ethical brand

Which words or phrases do you use to communicate that your product is eco-friendly, ethical, or sustainable? See, I couldn’t pick just one word to use in that sentence – I had to use all three. And therein lies a problem.

It may seem like a trivial matter. A matter of preference perhaps. But there’s one reason Continue reading “Green, environmentally-friendly, reusable, sustainable, eco-friendly? Choosing the right SEO keyword for your ethical brand”

Copywriting, Ethical Brands

How can sustainable brands craft more effective product descriptions? My tip for nailing features and benefits

difference between features and benefits

When selling ethical products online, it can be easy to jump straight into describing the sustainable materials they are made from, the low-impact processes used, or the fair practices you support. These are all fabulous features which make your product ethical, unique and perfect for the right kind of customer. But stopping there is a mistake if you really want to get more browsers clicking ‘add to cart’. Don’t worry – there is a simple but powerful copywriting technique which I’m going to share with you today: Continue reading “How can sustainable brands craft more effective product descriptions? My tip for nailing features and benefits”