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About

Freelance Italian to English translator & copywriter - spaghetti

How can a freelance Italian to English translator and copywriter help your business?

Marketing in another language is hard. And guess what? Competition is fierce in the English-speaking world.

But it’s worth it. Even if you’re not specifically targeting consumers in the UK, communicating in English will make your company or brand more successful when it comes to attracting international business.

How can a freelance Italian to English translator and copywriter help your business?

Marketing in another language is hard. And guess what? Competition is fierce in the English-speaking world.

But it’s so worth it. Even if you’re not specifically targeting consumers in the UK, communicating in English will mean that your company or brand will be more successful at attracting international business.

Freelance Italian to English translator & copywriter - spaghetti

Perfectly crafted words for the English-speaking market

I’m here to help you conquer the English-speaking market. As a freelance Italian to English translator and copywriter, I craft my polished copy to specifically appeal to English-speaking audiences.

Whether you require copy written from scratch or need to transform Italian copy into English, I’ll get under the skin of your brand and help you target those English-speaking customers.

Freelance Italian to English translator & copywriter Fuschia Hutton

Made in England, blossomed in Italy

My story begins in Urbino, Le Marche, where I spent a year as a student, followed by a stint in Calabria. Yes, it’s a cliché, but I fell in love with Italy. I returned to the UK inspired and with an enduring love for potato on my pizza.

Back in the UK, I spent nine years in international advertising, working with some of the world’s biggest companies – as well as inspiring not-for-profits.

But Italy remained under my skin. I’d often noticed that many Italian brands struggled to communicate effectively in English. Marketing copy that sounds unnatural or contains grammatical mistakes undermines a brand’s carefully crafted image.

I know first-hand that marketing in another language is hard. Think of me as your guide to the quintessential British customer. When I first arrived in Italy, my new-found Italian friends showed me the ropes, stopping me from ordering a cappuccino after dinner. Now I’m here to return the favour.

Made in England, blossomed in Italy

My story begins in Urbino, Le Marche, where I spent a year as a student, followed by a stint in Calabria. Yes, it’s a cliché, but I fell in love with Italy. I returned to the UK inspired and with an enduring love for potato on my pizza.

Back in the UK, I spent nine years in international advertising, working with some of the world’s biggest companies – as well as inspiring not-for-profits.

But Italy remained under my skin. I’d often noticed that many Italian brands struggled to communicate effectively in English. Marketing copy that sounds unnatural or contains grammatical mistakes undermines a brand’s carefully crafted image.

I know first-hand that marketing in another language is hard. Think of me as your guide to the quintessential British customer. When I first arrived in Italy, my new-found Italian friends showed me the ropes, stopping me from ordering a cappuccino after dinner. Now I’m here to return the favour.

Freelance Italian to English translator & copywriter Fuschia Hutton
Qualifications & professional memberships

When you choose a copywriter or translator, it’s difficult to know who to trust. Our profession requires no training or qualification to practice. And when you work with an agency, you have no idea who is actually doing the work.

Let me make it easy for you: I hold Diplomas in Translation and Marketing and have completed extensive copywriting training.

I’m an Associate Member of the Chartered Institute of Linguists and Member of Procopywriters.

Working with me

I know you’re busy. Me too. My aim is to make everything as easy as possible for you. We’ll start with a quick chat over Skype or email to determine whether we’re the best fit. I’ll then prepare your no-obligation proposal. When you confirm, I’ll start the briefing process to really get under the skin of your brand.

 

I’ll support you and keep you updated along the way. I find that collaboration is the best way to ensure that you end up with something you are over the moon with, and more importantly – works.

Ethical copy for ethical businesses

Looking after our planet and behaving ethically has long been a concern in my personal life, and I have brought this into my business.

Read here how I have made my business as low-impact as possible. I give preference to businesses and organisations that help promote sustainability and ethical living.

In a nutshell

Niche industries

I work with creative brands across a range of fields, including sustainable lifestyle, art & design, gastronomy and travel.

5% of turnover to environmental charities

I contribute to tree-planting across the world.

I treat my trade as a craft

I have a Diploma in Translation, Diploma in Marketing, and am a trained copywriter.

9 years’ experience in marketing and advertising.

I worked with big companies and not-for-profits before turning my attention to smaller companies and entrepreneurs.

Brief me in English or Italian.

You just need to put up with English accent.

I call London home.

I’m surrounded by English culture, humour and idiosyncrasies.

Let's turn Made in Italy into Loved in England!

Get in touch and tell me about your project.