Uncategorized

Foreign accents in copywriting: could they help communicate your brand’s USP?

Foreign accents in copywriting

When expanding outside your home market, there are a lot of decisions to be made. Not least, how to market your brand in a completely new market, with different cultural references, or a completely different language.

What I’m going to explore today is how you can capitalise on Continue reading “Foreign accents in copywriting: could they help communicate your brand’s USP?”

Copywriting, Ethical Brands

Green, environmentally-friendly, reusable, sustainable, eco-friendly? Choosing the right SEO keyword for your ethical brand

Choosing the right SEO keyword for your ethical brand

Which words or phrases do you use to communicate that your product is eco-friendly, ethical, or sustainable? See, I couldn’t pick just one word to use in that sentence – I had to use all three. And therein lies a problem.

It may seem like a trivial matter. A matter of preference perhaps. But there’s one reason Continue reading “Green, environmentally-friendly, reusable, sustainable, eco-friendly? Choosing the right SEO keyword for your ethical brand”