When expanding outside your home market, there are a lot of decisions to be made. Not least, how to market your brand in a completely new market, with different cultural references, or a completely different language. What I’m going to explore today is how you can capitalise on the origin of your brand when marketing… Continue reading Foreign accents in copywriting: could they help communicate your brand’s USP?
Once you realise you need a professional translation, the first question on your mind is likely to be: ‘how much does translation cost?’ Professional translators rarely publish their rates online, so it can be surprisingly difficult to work out how much a translation just looking at their website. Sometimes we just want to consider our… Continue reading How much does translation cost?
Which words or phrases do you use to communicate that your product is eco-friendly, ethical, or sustainable? See, I couldn’t pick just one word to use in that sentence – I had to use all three. And therein lies a problem. It may seem like a trivial matter. A matter of preference perhaps. But there’s… Continue reading Landing the jackpot: choosing SEO keywords for your ethical brand