Copywriting, Ethical Brands

How can sustainable brands craft more effective product descriptions? My tip for nailing features and benefits

difference between features and benefits

When selling ethical products online, it can be easy to jump straight into describing the sustainable materials they are made from, the low-impact processes used, or the fair practices you support. These are all fabulous features which make your product ethical, unique and perfect for the right kind of customer. But stopping there is a mistake if you really want to get more browsers clicking ‘add to cart’. Don’t worry – there is a simple but powerful copywriting technique which I’m going to share with you today: Continue reading “How can sustainable brands craft more effective product descriptions? My tip for nailing features and benefits”