Leggi in italiano. Why use a native translator? If you are expanding outside your home market then you are likely starting to think about translating your marketing copy and material. If this is all new to you, then you may be surprised by the golden rule of the translation profession: professional translators only translate into… Continue reading Expanding outside your home market? Make sure you’re aware of translation’s golden rule
‘What exactly is copywriting?’ asked a friend the other day, as I told her the nth time about my business. Sometimes I have to remind myself that, outside of my bubble of podcasts and blogs, many people don’t know what copywriting is. Or they just have a vague idea that it involves words. I should… Continue reading What is copywriting?